Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

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Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...
By |June 2nd, 2015|In-the-News|Comments Off on Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Up for Anything?: Kraft Anything Dressing Name Review

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For almost a year I had sworn off Cablevision.  It was making me poor and I was watching .004% of the programming.  For reasons I won’t get into here, I am again a sucker, paying for shows I don’t watch...
By |June 14th, 2012|Name Reviews|Comments Off on Up for Anything?: Kraft Anything Dressing Name Review

5 Factors to Consider When Launching a Company Name

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At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with "The One." Considering all the work that went into coming up with your names, you probably hope...
By |May 24th, 2012|Brand Naming, Branding, Catchword, Naming Tips|Comments Off on 5 Factors to Consider When Launching a Company Name

Renaming KFC’s Double Down

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments

PRWeek Every Fourth Week: The Peril of Descriptive Brand Names

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I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don't get me wrong. Descriptive brand names can...
By |April 29th, 2009|Brand Naming, In-the-News, Name Reviews|Comments Off on PRWeek Every Fourth Week: The Peril of Descriptive Brand Names

Hiding in Plain Sight: Blackwater Renames as Xe

The announcement was so made so quietly that one might even call it stealthy - or perhaps covert. Over the long Presidents' Day weekend, when people were distracted, busy with Valentine's Day, and generally thinking about whether they would have...
By |February 17th, 2009|Brand Naming, In-the-News, Language Use, Name Reviews|1 Comment

Football Mania: Loyalty through Naming

This is just too funny. I don't even know how to comment. One of these days, maybe I'll think of a few other "mayoral name changes" that might be in order. Until then, just read and chuckle: Mayor to Change Name
By |January 14th, 2009|Fun Stuff, In-the-News|Comments Off on Football Mania: Loyalty through Naming

Cutout the Madness: Changing Your Name Is So Passe

In a bid to protest animal dissections in school, a 19-year-old Kentucky girl has legally changed her name to CutoutDissection.com. So 1999.
By |October 31st, 2008|In-the-News|Comments Off on Cutout the Madness: Changing Your Name Is So Passe

Picking up the SLAC

The Stanford Linear Accelerator Center is in the market for a new name after being affectionately and famously known as SLAC for 46 years. The Energy Department, which funds SLAC, wants a name that can be trademarked (and which will...
By |August 11th, 2008|Brand Naming, Fun Stuff, In-the-News|Comments Off on Picking up the SLAC

Boozing it up

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I saw a recent ad in the New York Times announcing the name change of the management consulting group of Booz Allen Hamilton to just Booz & Company. At first I thought it was a joke – maybe something management...
By |June 12th, 2008|Brand Naming, In-the-News, Name Reviews|1 Comment