CatchThis Naming Company Blog
Tag Archives: mobile phone naming
When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in … More »
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s … More »
When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and … More »
We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got … More »
This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and … More »
X marks the proverbial spot. It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference. It’s a kiss (hug, kiss, hug), where you … More »
Jul 01
One Phone, Four Names, One Big Branding Mess: Samsung's "Galaxy S" Mobile Phone
By Aaron Hall
Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as … More »
I follow Stephen Fry on Twitter and he’s loads of fun – he loves languages and actually understand linguistics. He’s in Germany now and offered proof that a mobile phone really is called a “handy”, use of which is both … More »
I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t … More »