Beyond the Edge of the Galaxy: Name Review of the Samsung Galaxy Note Edge

Early yesterday, Samsung made a surprise announcement that they would be releasing two new oversized smartphones, the Galaxy Note Edge and the Galaxy Note 4. The Android-based Samsung Note phones have already been pushing the boundaries on phone screen size...
By |September 4th, 2014|Name Reviews|Comments Off on Beyond the Edge of the Galaxy: Name Review of the Samsung Galaxy Note Edge

HTC Hopes You “Like” Its Smartphone Status Update: First Product Name Review

Ah, the hearts and purse strings of the mobile masses are so fickle. One minute we’re devoted to one device, the next, twitterpated by another technology. At one point, HTC was the wunderkind of the wireless world, elevating itself from...
By |April 11th, 2013|Name Reviews|Comments Off on HTC Hopes You “Like” Its Smartphone Status Update: First Product Name Review

Pimp My Phone: Nokia Lumia Product Name Review

When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in...
By |November 17th, 2011|Brand Naming, Name Reviews, Product Naming|Comments Off on Pimp My Phone: Nokia Lumia Product Name Review

Keep it Simple, Samsung: New Galaxy Phone Naming System Review

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s...
By |September 21st, 2011|Brand Naming, Branding, Name Reviews, Product Naming|Comments Off on Keep it Simple, Samsung: New Galaxy Phone Naming System Review

Quiet as Thunder: What’s Wrong with a Brand Name that Boasts?

When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and...
By |February 4th, 2011|Product Naming|Comments Off on Quiet as Thunder: What’s Wrong with a Brand Name that Boasts?

Pager to Phone to Pager: Seeker Unveils pipSqueak

We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year's CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you've got...
By |January 25th, 2011|Catchword, In-the-News, Product Naming|Comments Off on Pager to Phone to Pager: Seeker Unveils pipSqueak

Windows Phone 7: This Name Does Not Sing to Me

This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say "Meh." It's the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and...
By |October 20th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Windows Phone 7: This Name Does Not Sing to Me

Superscript Me! Droid takes it to the “X” (that should be superscripted)

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you...

One Phone, Four Names, One Big Branding Mess: Samsung’s “Galaxy S” Mobile Phone

Here's a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as...
By |July 1st, 2010|Brand Naming, Product Naming|2 Comments

Where is my Handy?: German for Mobile Phone

I follow Stephen Fry on Twitter and he's loads of fun - he loves languages and actually understand linguistics. He's in Germany now and offered proof that a mobile phone really is called a "handy", use of which is both...
By |July 1st, 2009|Language Use, Product Naming|1 Comment