We are proud parents and we love to tout our naming prowess when one of our creations hits the market. Today we have the not-so-rare opportunity to announce, what we consider to be, a seriously awesome name: BOKU.

Boku is a start-up mobile payments company. Let me explain: Remember the last time you were playing Mafia Wars and you need to buy fancy new virtual duds before you met the Godfather? Nerve-wracking right? Well, Boku can help alleviate some of that stress by making the purchase of those online goods quick, easy, and safe. Phew! Without Boku, you might not have been able to buy that virtual Armani suit and the Godfather would have been tres disappointed.

Thanks Boku!