Masters of Illusion: Virtual Reality Name Review Roundup

HoloLens-e1425400183738-120x90
The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite...
By |March 3rd, 2015|Name Reviews|Comments Off on Masters of Illusion: Virtual Reality Name Review Roundup

Escape From Xbox: Name Review of Microsoft’s Cortana

Cortana
Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows Phone 8.1. If that name sounds familiar, it’s because Cortana is a character—a virtual assistant, in fact—from the video game...
By |April 28th, 2014|Name Reviews|Comments Off on Escape From Xbox: Name Review of Microsoft’s Cortana

That’s One Confusing Name: Xbox One Product Name Review

xbox-one-console-kinect-controller-e1369262065320
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and...

A New Tablet Rises: Microsoft Surface Name Review

Surface21-e1343332075990
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface.  Not coincidentally, the device is expected to bow around the same time...
By |July 26th, 2012|Branding, Catchword, Name Reviews, Product Naming|Comments Off on A New Tablet Rises: Microsoft Surface Name Review

Microsoft’s New Tagline “Be What’s Next”: Er, I don’t think so

A tagline is a tricky little beast. It needs to get right to the heart of the brand  and do so in a way that's intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex's old "When...
By |July 30th, 2010|Branding|Comments Off on Microsoft’s New Tagline “Be What’s Next”: Er, I don’t think so

Kin One and Kin Two: Seussian Naming

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its...
By |April 21st, 2010|Product Naming|Comments Off on Kin One and Kin Two: Seussian Naming

Who’s Afraid of the Trademark Police? Everyone.

This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even...
By |April 15th, 2010|Product Naming, Trademark|Comments Off on Who’s Afraid of the Trademark Police? Everyone.

“Realising Potential”: David Brent Advises Microsoft

At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The Office, they agreed to make two films for Microsoft UK...
By |October 7th, 2009|Branding, Fun Stuff, Language Use|Comments Off on “Realising Potential”: David Brent Advises Microsoft

If Two Search Engines Collide and No One Is Around to Care, Does it Make a Sound?

Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft's Bing to power their searches. Um... Can anything less than a Microsoft takeover...