CatchThis Naming Company Blog
Tag Archives: Microsoft
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface. Not coincidentally, the device is expected to bow around the same time … More »
A tagline is a tricky little beast. It needs to get right to the heart of the brand and do so in a way that’s intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex’s old “When … More »
This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its … More »
This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even … More »
At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The Office, they agreed to make two films for Microsoft UK … More »
Jul 30
If Two Search Engines Collide and No One Is Around to Care, Does it Make a Sound?
By Aaron Hall
Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft’s Bing to power their searches. Um… Can anything less than a Microsoft takeover … More »