How the mighty have fallen: Name review of Oath and Altaba 

Via Verizon Executive Tim Armstrong's Twitter
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

AB InBev SABMiller Merger Name Game

beer
Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this...
By |October 16th, 2015|Catchword, Fun Stuff, In-the-News|Comments Off on AB InBev SABMiller Merger Name Game

Guest Post at DuetsBlog: A Difference That Makes No Difference

oo
This blog post originally appeared at the DuetsBlog. Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot.  The Depot insists that the deal was a...
By |March 6th, 2013|Brand Naming, Branding, In-the-News|1 Comment

What’s In A Name? The Ability To Make Or Break A Merger

plane
This blog originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, a by-product of a time when food was actually available and...
By |March 5th, 2013|Brand Naming, Branding, In-the-News|Comments Off on What’s In A Name? The Ability To Make Or Break A Merger

If Two Search Engines Collide and No One Is Around to Care, Does it Make a Sound?

Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft's Bing to power their searches. Um... Can anything less than a Microsoft takeover...