The Top 5 Ways That Company Naming Differs from Product Naming

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating...

America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat

“I call this shade American Dream” Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury...
By |June 16th, 2011|Fun Stuff|Comments Off on America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat