Shifting Us into Gear: The Maven Name Review

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General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

“You Can Observe a Lot Just by Watching:” A Tribute to Yogi Berra and Yogi-isms

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Yogi Berra may have been one of the game’s most accomplished catchers, but he was without a doubt the most clever wordsmith of baseball. He was known for his charisma and wit, which inspired the popular cartoon Yogi Bear, and...
By |September 23rd, 2015|Fun Stuff, In-the-News|Comments Off on “You Can Observe a Lot Just by Watching:” A Tribute to Yogi Berra and Yogi-isms

Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

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A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from...
By |April 3rd, 2015|Naming Tips|Comments Off on Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat

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“I call this shade American Dream” Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury...
By |June 16th, 2011|Fun Stuff|Comments Off on America’s Malls: Naming Is a Life Preserver, Not a Rescue Boat

Semantic Hostage Drama: Let’s Rescue “Average” from Meh

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Sure it’s mayo. But damn it tastes good. So the other night we’re squeezing through the crush at the bar, wondering why is it that every bartender who utters the word “Sidecar” suddenly starts talking like the ghost of Franklin...
By |April 26th, 2011|Fun Stuff|Comments Off on Semantic Hostage Drama: Let’s Rescue “Average” from Meh

Gaddafi – Qadhafi: Let’s Call the Whole Thing Off

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We saw this amazing name visualization formula the other day and just had to share it. Originally via Wikipedia.
By |March 25th, 2011|Fun Stuff|Comments Off on Gaddafi – Qadhafi: Let’s Call the Whole Thing Off

The Random Nouns: SXSW Bands

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The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film and comedy, but the main draw for most folks is the reason it started: indie music. Everyone...
By |March 16th, 2011|Fun Stuff, In-the-News, Language Use|3 Comments

Unearthing the Start of Punctuation

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Over at Catchword offices this morning we are wading through various hash tags while Charlotte Gainsbourg’s Me and Jane Doe swirls around our brain. And then we get jarred into wondering, just how did punctuation come to be used? Because...
By |February 9th, 2011|Fun Stuff, Language Use|Comments Off on Unearthing the Start of Punctuation

The Name that Has Disappeared

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Unlikely to show up in Google results Consider the Seven Deadly Sins: wrath, greed, sloth, pride, lust, envy, and gluttony. At Catchword we consider them essential parts of every contemporary wedding reception. Although the list has been in its current...
By |December 16th, 2010|Fun Stuff, Language Use|Comments Off on The Name that Has Disappeared

Finding a New Language at the Movies

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A hat in the woods. And trouble in town. In a world that too often devolves into F-bombs and other woof moments preceding a bar fight, Catchword yearns for language that is sophisticated and nuanced. A new language, even if...
By |December 9th, 2010|Fun Stuff|Comments Off on Finding a New Language at the Movies