5 Factors to Consider When Launching a Company Name

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with "The One." Considering all the work that went into coming up with your names, you probably hope...
By |May 24th, 2012|Brand Naming, Branding, Catchword, Naming Tips|Comments Off on 5 Factors to Consider When Launching a Company Name

How to Use a Focus Group for Brand Names: Catchword Video

Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other hand, ill-conceived research may torpedo your best ideas and lead you to a name that's bland at best. So how...
By |August 25th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Use a Focus Group for Brand Names: Catchword Video

How to Trademark a Company or Product Name: Catchword Video

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal...
By |August 17th, 2010|Naming Tips, Trademark, Videos|Comments Off on How to Trademark a Company or Product Name: Catchword Video

How to Find the Right Domain Name: Catchword Video

When do you need an exact .com—and when can you get away without one? How do you go about finding a domain name? Or negotiating a purchase from another party? In this 6-minute video, Catchword principal and linguistics director Laurel...
By |August 10th, 2010|Naming Tips, Videos|Comments Off on How to Find the Right Domain Name: Catchword Video

How to Work with a Naming Company: Catchword Video

Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating...
By |August 3rd, 2010|Brand Naming, Branding, Naming Tips, Videos|1 Comment

How to Understand the Types of Brand Names: Catchword Video

From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are all kinds of brand names out there in the marketplace. And there's a time and place for every one. In...
By |July 27th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Understand the Types of Brand Names: Catchword Video

How To Pick An International Brand Name: Catchword Video

Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a lot more than that to assess whether a name will...
By |July 20th, 2010|Brand Naming, Naming Tips, Videos|1 Comment

How to Evaluate a Brand Name: Catchword Video

We've seen it time and again: evaluating name candidates for a new brand can be an emotional minefield. Idiosyncratic associations ("It reminds me of my Aunt Joan"), the comfort of the familiar over the distinctive, the opinions of colleagues or...
By |July 13th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Evaluate a Brand Name: Catchword Video

How to Create Great Product and Company Names: Catchword Video

Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets to creating great product and company names. Today's 5-minute video features Catchword co-founder and executive creative director Maria Cypher, who...
By |July 6th, 2010|Brand Naming, Naming Tips, Product Naming, Videos|Comments Off on How to Create Great Product and Company Names: Catchword Video

Beauty and the Beast: Tactics For Naming Male Cosmetics

I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own and I'm not sure he'd like it if I did. As liberated as we may be from traditional gender roles,...
By |November 3rd, 2008|Brand Naming, Branding, Catchword, Language Use, Product Naming|Comments Off on Beauty and the Beast: Tactics For Naming Male Cosmetics