Catchword Naming Company Blog
Tag Archives: green naming
Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for … More »
Farms can reap big dividends in profits and consumer loyalty with strategic naming. Sierra Schlesinger smiles easily while selling two pounds of shelling beans at the farmers’ market in Berkeley, California. “People know us as the dirty girls – even … More »
In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for marketers. It seems everyone’s jumping on the green brandwagon. Trademark filings incorporating “green” jumped 143% between 2006 and 2007, versus … More »