Catchword Naming Company Blog
Tag Archives: GM
I saw a short news blurb on the rebranding of GMAC Financial to Ally Bank (here’s the LA Times story). Normally, I’m not such a big fan of companies changing their names as a way to escape bad associations (see … More »
I’m sure by now most of you have seen the announcement of the new product from Segway and GM, the PUMA. The naming consultant in me is of two minds. On the one hand, I love the name. It’s short, … More »