Catchword Naming Company Blog
Tag Archives: food naming
On the drive home from backpacking near Yosemite the other weekend, my friends and I had the good luck to catch a glimpse of this creative example of brand name creation. Unfortunately, we weren’t quite hungry enough to be convinced. … More »
This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare) might hope your interaction with the server goes: Server: How are you feeling today? You: I am Sensational and Beautiful! … More »
I don’t know about yours, but my neighborhood is suddenly covered in ads for Grape-Nuts. The marketing slant is one of bold refusals of common euphemisms and descriptions that have found their way into our vernacular. A billboard near my … More »
Chips are awesome. I love chips. Salty, crispy, with the fat fried right in. Rarely buy the baked variety, or anything reduced in fat. If I’m chippin’, I’m chunkin. That’s what I say. So you can just imagine my frustration … More »
As a naming consultant, I know coming up with new product names is hard. But still, I have to pick on a new one I saw advertised recently: Smart Taste (a new pasta product from Ronzoni). It’s not that the … More »