Go Drink It On The Mountain: Name Review of DewShine

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The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew...
By |April 7th, 2015|Name Reviews|Comments Off on Go Drink It On The Mountain: Name Review of DewShine

Sriracha’s Fate? Just a Generic, Saucy Toponym

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today...
By |February 11th, 2015|Brand Naming, Catchword, Trademark|Comments Off on Sriracha’s Fate? Just a Generic, Saucy Toponym

Golden Arch-itecture: McBrunch Name Review

You may have noticed that breakfast has become the primary battlefield for the fast food heavyweights. Burger King has the Croissan’wich, Taco Bell has been making inroads with the breakfast burritos and waffle tacos they introduced last March, and McDonald's...
By |September 17th, 2014|Name Reviews|Comments Off on Golden Arch-itecture: McBrunch Name Review

Don’t Call It Hog’s Belly Lining

A dish by any other name may taste as good (or bad), but when it comes to getting people to actually buy it and eat it—well that's where expert product naming comes in. And in the realm of food naming,...
By |February 18th, 2014|Catchword, Fun Stuff, Naming Tips|Comments Off on Don’t Call It Hog’s Belly Lining

Rename Pizza Hut’s Cheeseburger-Stuffed Crust: A PopNamer.com Name Game

The fast food industry always has some crazy promotion going on, some way of grabbing eyeballs, luring taste buds, and hopefully wallets into their doors. Yes, you might call these gimmicks, cheap tricks at turning profits, but behold the success...
By |October 16th, 2013|Fun Stuff|Comments Off on Rename Pizza Hut’s Cheeseburger-Stuffed Crust: A PopNamer.com Name Game

Name the Hands-Free Whopper Holder—A PopNamer.com Name Game

These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities.  We have too many balls in the...
By |June 13th, 2013|Fun Stuff|1 Comment

Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter

Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not,  as many people mistakenly thought, to post the name of the cereal you happen to dislike - because honestly, no one cares about that. Really. They don't....
By |January 27th, 2011|Fun Stuff, In-the-News, Language Use|Comments Off on Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter

Names We Love: An Ode to the Bucket

In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the...
By |November 10th, 2010|Branding, Fun Stuff|Comments Off on Names We Love: An Ode to the Bucket

Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments

Renaming KFC’s Double Down

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments