CatchThis Naming Company Blog
Tag Archives: food naming
Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not, as many people mistakenly thought, to post the name of the cereal you happen to dislike – because honestly, no one cares about that. Really. They don’t. … More »
In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the … More »
You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called “soy milk” figuring it’s the same thing? Milk is milk, right? Yeah, I’d never heard of that happening either. … More »
By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer “bread,” and bacon, cheese, and sauce as the middle filling. There are plenty of … More »
Have you seen Burger King’s new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn’t believe that this was a real Burger King commercial. I thought maybe McDonald’s was lampooning BK. But no, it … More »
A fun video about English names in China. When I was taking Japanese with the Name Inspector, I nicknamed him Tako-san. Which seemed funny at the time. My name is impossible in Japanese!
Once upon a time there was an energy drink named Cocaine. Highly caffeinated, it was pulled in 2007 by its maker, Redux Beverages, due to an FDA ruling that Redux was “illegally marketing their drink as an alternative to street … More »
As I was browsing the Huffington Post earlier today, I came across this juicy little tidbit announcing that PETA wants to change the “name” of fish to sea kittens (after all, who would want to eat “sea kitten sticks”?). At … More »
I was in a 7-Eleven over the weekend and got some coffee. The store near me has a huge self-service coffee station with all kind of cups, flavors, creamers, sweeteners, and additives like cinnamon and chocolate (they know to whom … More »
Farms can reap big dividends in profits and consumer loyalty with strategic naming. Sierra Schlesinger smiles easily while selling two pounds of shelling beans at the farmers’ market in Berkeley, California. “People know us as the dirty girls – even … More »