Grade: A…I Mean, Name Review of Spoiler Alert

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Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has...
By |July 6th, 2015|Catchword, In-the-News, Name Reviews|Comments Off on Grade: A…I Mean, Name Review of Spoiler Alert

Sriracha’s Fate? Just a Generic, Saucy Toponym

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today...
By |February 11th, 2015|Brand Naming, Catchword, Trademark|Comments Off on Sriracha’s Fate? Just a Generic, Saucy Toponym

When Longer is Better: Using Phrases in Brand Naming

7-for-all-mankind
When product or company naming, I can't tell you how many times a client will ask us for a brand name that's as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are...
By |April 1st, 2014|Catchword|Comments Off on When Longer is Better: Using Phrases in Brand Naming

Full-Frontal Branding: The Daring Exploits of Naked Pizza

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I love running across great brand names, and this week it was Naked Pizza. Here's a name that not only sparks my interest, but starts a conversation about what makes this brand different. (10 whole grains and other natural stuff,...
By |February 25th, 2011|Brand Naming, Fun Stuff|Comments Off on Full-Frontal Branding: The Daring Exploits of Naked Pizza

Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter

cereal-mouse
Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not,  as many people mistakenly thought, to post the name of the cereal you happen to dislike - because honestly, no one cares about that. Really. They don't....
By |January 27th, 2011|Fun Stuff, In-the-News, Language Use|Comments Off on Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter

Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments

Renaming KFC’s Double Down

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments

Double Down on a Triple Bypass: Review of KFC’s New Product Name

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  By now you've likely heard all about KFC's newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer "bread," and bacon, cheese, and sauce as the middle filling. There are plenty...
By |April 14th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Double Down on a Triple Bypass: Review of KFC’s New Product Name

From Fish to Sea Kittens: PETA Tries Renaming

As I was browsing the Huffington Post earlier today, I came across this juicy little tidbit announcing that PETA wants to change the "name" of fish to sea kittens (after all, who would want to eat "sea kitten sticks"?). At...
By |January 15th, 2009|Brand Naming, Fun Stuff, In-the-News|1 Comment

No Grapes. No Nuts. It is what it is.

I don’t know about yours, but my neighborhood is suddenly covered in ads for Grape-Nuts. The marketing slant is one of bold refusals of common euphemisms and descriptions that have found their way into our vernacular. A billboard near my...
By |July 30th, 2008|Branding, Fun Stuff, Product Naming|Comments Off on No Grapes. No Nuts. It is what it is.