Polly want to savor the journey? Name review of Véa crackers

If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers

Positive to Negative to Positive: Rebranding California Food Stamps

This item was originally published on October 30th, 2010 at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, there's a huge social stigma...
By |November 3rd, 2010|Brand Naming, Branding, Catchword|Comments Off on Positive to Negative to Positive: Rebranding California Food Stamps

From astronaut food to Whole Foods

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed...
By |July 23rd, 2008|Brand Naming, Branding, Fun Stuff, Product Naming|Comments Off on From astronaut food to Whole Foods

PooPooPeeDoh!

Just the other day I blogged about Chicken Poop lip moisturizer. Not more than 24 hours later I came across Alligator Poo hard candies. I guess we're gonna have to update our list of client briefing questions. "Are there any...
By |November 7th, 2007|Brand Naming, Branding, Fun Stuff|Comments Off on PooPooPeeDoh!

Simply Awesome

It seems we misnamed Atkins’ new Simply Good nutrition bars. Hey, it takes a big naming firm to admit that, okay? Yes, the product name conveys simple, wholesome, all-natural goodness in a nice, direct way. But having now sampled (and...
By |June 8th, 2007|Product Naming|Comments Off on Simply Awesome