Don’t Call It Hog’s Belly Lining

A dish by any other name may taste as good (or bad), but when it comes to getting people to actually buy it and eat it—well that's where expert product naming comes in. And in the realm of food naming,...
By |February 18th, 2014|Catchword, Fun Stuff, Naming Tips|Comments Off on Don’t Call It Hog’s Belly Lining

Is It Time to Rebrand Horse Meat? – A PopNamer.com Name Game

The recent scandal over horse meat found in fast food hamburgers and IKEA meatballs made us wonder. Maybe it's time to rebrand horse meat. Maybe with a new name the meat could be enjoyed openly, and there wouldn't be so...
By |March 13th, 2013|Brand Naming, In-the-News|1 Comment

Names We Love: An Ode to the Bucket

In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the...
By |November 10th, 2010|Branding, Fun Stuff|Comments Off on Names We Love: An Ode to the Bucket

Positive to Negative to Positive: Rebranding California Food Stamps

This item was originally published on October 30th, 2010 at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, there's a huge social stigma...
By |November 3rd, 2010|Brand Naming, Branding, Catchword|Comments Off on Positive to Negative to Positive: Rebranding California Food Stamps

Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments

Renaming KFC’s Double Down

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments

Imitation: The Sincerest Form of Flattery? Or Just Lame Copycatting?

Have you seen Burger King's new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn't believe that this was a real Burger King commercial. I thought maybe McDonald's was lampooning BK. But no, it...
By |April 8th, 2010|Branding, Fun Stuff|Comments Off on Imitation: The Sincerest Form of Flattery? Or Just Lame Copycatting?

Positive affirmation with your lunch?

This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare) might hope your interaction with the server goes: Server: How are you feeling today? You: I am Sensational and Beautiful!...
By |August 19th, 2008|Brand Naming, Branding, Fun Stuff, Product Naming|Comments Off on Positive affirmation with your lunch?

Our favorite drug

I am happily addicted to caffeine – until I skip my normal morning dose. There follows an inevitable sluggishness and an afternoon headache. As this is immediately cured by a cup of coffee I haven’t seen much reason in the...
By |August 13th, 2008|Brand Naming, Branding, Fun Stuff, In-the-News, Product Naming|Comments Off on Our favorite drug

O my! Safeway store brands on the loose

Not long ago, it would have been far-fetched to consider a Safeway brand synonymous with “certified organic.” But the last few years have seen a mainstreaming of organic products across the board, and in-store brands are finally getting a little...
By |August 7th, 2008|Brand Naming, Branding, In-the-News, Product Naming|Comments Off on O my! Safeway store brands on the loose