The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Naming in Good Spirits: Mixx Tail Name Review

If you've spent any time browsing the malt liquor at 7-11, you've probably noticed that above the Olde English, between the Smirnoff Ice and Mike's Hard Lemonade, there are some new contenders in the malt beverage bar fight. The "Bud...
By |November 20th, 2014|Name Reviews|Comments Off on Naming in Good Spirits: Mixx Tail Name Review

Candy You Can Eat? Sweet!: Unreal Candy Brand Name Review

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search...
By |February 7th, 2013|Brand Naming, Name Reviews, Product Naming|Comments Off on Candy You Can Eat? Sweet!: Unreal Candy Brand Name Review

Pepsi: What You See Is What You Get

I spotted this on Tumblr today and thought it was an interesting and funny brand interpretation.
By |June 21st, 2010|Fun Stuff|Comments Off on Pepsi: What You See Is What You Get

Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments

Renaming KFC’s Double Down

We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments

Eska soaks it up

Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting tie to the key differentiator of the product: namely that the water is filtered by an esker into super-pure drinking...
By |August 5th, 2008|Brand Naming, Branding, In-the-News, Product Naming|Comments Off on Eska soaks it up

Getting down and dirty with naming

Central coastal California is a heaven of fruits and vegetables in the summer. The Berkeley farmers’ markets showcase a kaleidoscope of luscious produce and a walk down the line will reveal some equally beautiful names. Many of the farm names...
By |July 23rd, 2008|Brand Naming, Fun Stuff, Product Naming|Comments Off on Getting down and dirty with naming

From astronaut food to Whole Foods

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed...
By |July 23rd, 2008|Brand Naming, Branding, Fun Stuff, Product Naming|Comments Off on From astronaut food to Whole Foods