Catchword Naming Company Blog
Tag Archives: financial names
As I perused my New York Times yesterday, I saw a full page ad (three full pages ads, to be precise) announcing the name of the recently “merged” Morgan Stanley and Smith Barney. Of course, being bankers, these guys didn’t … More »
These are indeed the times that try men’s souls, and yet business marches on. Last year we had the chance to work with Charles Schwab, one of our favorite repeat clients, on a very cool product naming project. Their concept … More »