Learning Your ABCs: Showing Kids Why Studying Language Matters

For several years my friend Matt and I have been tossing around the idea of me coming down to talk to his 4th grade class about what I do. Then this year the perfect opportunity arose. His class had been...
By |February 8th, 2011|Catchword, Fun Stuff|1 Comment

Have a Hella Good Time: On Intensifiers and Antonyms

I was born and raised in Central/Northern California. This, among other things, means I love using the word hella. As in, "Dude, that movie is heeeellllla good." (I've also been known to say: rad, awesome, random, and wicked -- I...
By |February 1st, 2011|Fun Stuff, Language Use|1 Comment

Body Language

So I’m reading Gray’s Anatomy now. Long story. Discovered a discoloration on my leg and got a little carried away with the self-diagnosis. Incredible that Henry was a mere 34 when he died in 1861. He probably wasn’t very well...
By |January 12th, 2011|Fun Stuff, Language Use|Comments Off on Body Language

Dear America: Humorous Advice on the English Language from the Queen

By |June 28th, 2010|Fun Stuff, Language Use|Comments Off on Dear America: Humorous Advice on the English Language from the Queen

Global Naming Party

Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn't always work. Ford's justification is two-fold: the name already has some existing equity (albeit, not all positive)...
By |March 17th, 2008|Brand Naming, Branding, In-the-News, Language Use, Name Reviews, Product Naming|Comments Off on Global Naming Party

Green-Collar

We all know the difference between white-collar and blue-collar jobs. But recently I've been hearing a lot more about green-collar jobs. I found myself wondering where the term green-collar came from? And, what other colorful collars exist? Laurel first heard...
By |March 5th, 2008|Fun Stuff, Language Use|Comments Off on Green-Collar

Latin, Italian, whatever

Somehow I missed the news in July that Dell introduced another new brand name for its computers - Vostro. This line of computers is aimed at "the smallest businesses", which I guess means 0-1 employees, since 1-25 (or even 1-50)...
By |October 19th, 2007|Branding, In-the-News, Product Naming|Comments Off on Latin, Italian, whatever

Does this Name “Bug” You?

Like most new moms, buying a stroller was top on my list of baby purchases. I wanted something easy to use and most of all, safe and secure for my precious newborn. Working in NYC prior to my impending arrival,...
By |October 15th, 2007|Language Use, Product Naming|Comments Off on Does this Name “Bug” You?

Spotted Dick anyone?

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for...
By |September 26th, 2007|Fun Stuff, Language Use, Product Naming|Comments Off on Spotted Dick anyone?

Comcast TripleSlanguage

Following my recent post about televisiphonernetting, Maria forwarded me the following blog post. It appears that Goodby and Perfect Fools are the ones responsible for my new favorite term. They've also created a fun, interactive flash experience called TripleSlanguage. It...
By |September 7th, 2007|Branding, Fun Stuff|1 Comment