gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

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It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to...
By |January 4th, 2017|CatchThis News, Domain Names, In-the-News|Comments Off on gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

CBC News
Catchword founder and executive creative director Maria Cypher was quoted in the CBC's story on the new .eco top-level domain: Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could...
By |December 8th, 2016|CatchThis News, In-the-News|Comments Off on Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

Catchword founder Maria Cypher profiled by NamesCon

Catchword and Just The Word principal Maria Cypher
We are very proud to report that our very own Maria Cypher, founding partner of Catchword and Just The Word, has been profiled by NamesCon as part of their Women in Domaining series. Learn more about our fearless leader and...
By |September 1st, 2016|In-the-News|Comments Off on Catchword founder Maria Cypher profiled by NamesCon

.Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

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This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

Guest Post at Domain Name Advice: A How-To Guide

Catchword
Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It's a quick how-to guide that will tell you what you need to know about creating, checking, and registering domain names for...
By |December 2nd, 2013|Naming Tips|Comments Off on Guest Post at Domain Name Advice: A How-To Guide

Gawker’s ValleyWag Picks Up On -ly Names

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A few days ago we blogged the piece in The Atlantic Wire about startup names, in which I was quoted. That piece, and a similar one in the Wall Street Journal, then got picked up in the ValleyWag section of...
By |July 30th, 2013|Catchword, In-the-News|Comments Off on Gawker’s ValleyWag Picks Up On -ly Names

CW’s Laurel Sutton Quoted in The Atlantic on Goofi.ly Named Start-Ups

In response to a recent Wall Street Journal article on the explosion of "quirky" made-up startup names prompted by the scarcity of domains, The Atlantic's Rebecca Greenfield writes on the pitfalls of such nonsensical names. For example, at least 161 companies...
By |July 18th, 2013|Brand Naming, Catchword, In-the-News|Comments Off on CW’s Laurel Sutton Quoted in The Atlantic on Goofi.ly Named Start-Ups

I Squid You Not

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As an amateur guitar player, I get lots and lots of guitar-related emails from descriptively named outfits like Guitar Instructor.com, Guitar Edge, Guitar Center, etc. So it was with a little chuckle that I opened my first-ever email from GuitarSquid,...
By |March 17th, 2011|Fun Stuff|Comments Off on I Squid You Not

Your New Victrola iPod: Do Brand Name Auctions Make Sense?

AnnieHall2
This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which "150 Timeless Trademarks and Domains" were offered for sale. But the auction was more bust...
By |February 2nd, 2011|Trademark|1 Comment

A New Champion: The (New) Longest Name

As I perused my New York Times yesterday, I saw a full page ad (three full pages ads, to be precise) announcing the name of the recently "merged" Morgan Stanley and Smith Barney. Of course, being bankers, these guys didn't...
By |June 3rd, 2009|Brand Naming, In-the-News|Comments Off on A New Champion: The (New) Longest Name