I’m Lovin’ Me: The I’m Name Review

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As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated...
By |December 24th, 2015|Name Reviews|Comments Off on I’m Lovin’ Me: The I’m Name Review

“You Can Observe a Lot Just by Watching:” A Tribute to Yogi Berra and Yogi-isms

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Yogi Berra may have been one of the game’s most accomplished catchers, but he was without a doubt the most clever wordsmith of baseball. He was known for his charisma and wit, which inspired the popular cartoon Yogi Bear, and...
By |September 23rd, 2015|Fun Stuff, In-the-News|Comments Off on “You Can Observe a Lot Just by Watching:” A Tribute to Yogi Berra and Yogi-isms

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

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This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

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Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...
By |June 2nd, 2015|In-the-News|Comments Off on Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Seven Tips for Creating a Company Name That Tells a Compelling Story

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This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more...
By |March 25th, 2015|Naming Tips|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story

Name the Hands-Free Whopper Holder—A PopNamer.com Name Game

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These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities.  We have too many balls in the...
By |June 13th, 2013|Fun Stuff|1 Comment

A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review

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Most people don’t realize it, but a brand name is a complicated piece of marketing and communication.  In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and...
By |September 13th, 2012|Name Reviews|Comments Off on A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review

Totes Amazename: Kellogg’s Totes Amazeballs Product Name Review

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In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after seeing a tweet from Tim Burgess, frontman of the Britpop band The Charlatans. "I heard someone use the expression ‘totes...
By |March 1st, 2012|Name Reviews|Comments Off on Totes Amazename: Kellogg’s Totes Amazeballs Product Name Review

Jot that Down: Chase Jot Product Name Review

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In 2009, Chase launched Ink, a new credit card brand designed for small business owners. Up until then, it seems the credit card companies had reserved their marketing ingenuity for consumer credit cards. Wait…what’s the difference between a consumer credit...
By |January 4th, 2012|Name Reviews|Comments Off on Jot that Down: Chase Jot Product Name Review

After the Creative Brief: Get Naming!

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In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise.  The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and...
By |July 21st, 2011|Brand Naming, Catchword, Naming Tips, Product Naming|1 Comment