CatchThis Naming Company Blog
Tag Archives: creative names
These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities. We have too many balls in the … More »
Sep 13
A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review
By Mark Skoultchi
Most people don’t realize it, but a brand name is a complicated piece of marketing and communication. In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and … More »
In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise. The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and … More »
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you … More »
Catchword values creativity. In fact, we often talk about new and interesting ways to enhance our abilities and sharpen our creative skills. Individually we each have our own methods for keeping our imaginations alive and vibrant. (Personally, mine involves reading … More »
I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up half the wall and the room focuses on it like it’s the statue of Christ. Most of their programming is … More »
My daughter is one of those kids who can’t come back from a bike ride without presenting me with something she found on the ground (she hasn’t started giving me dead birds or mice yet, but we’ll see). Just the … More »
The phrase “working together” took on new meaning for us this week when we all came together to create this painting during our company retreat. We started with no rules about how we were going to go about it. Yet … More »