Oh, When the Babies Go Marching: The Saint West Name Review

Historically, it has required a lifetime of virtue, charity, and piety to be declared a saint. However, when Kim and Kanye (AKA Kimye) announced their newborn son’s name on Saturday, they showed the world that at least for this new...
By |December 8th, 2015|Name Reviews|Comments Off on Oh, When the Babies Go Marching: The Saint West Name Review

Standing On Broad Shoulders: The Broadly Name Review

Earlier this month, media leviathan VICE Media, Inc. launched Broadly—the first women’s interest site among its stable of digital channels—featuring daily editorials, digital videos, and immersive long-form documentaries. Broadly leverages VICE’s in-your-face style and tone, intelligent coverage of prickly territory, cheeky humor, and confident...
By |August 26th, 2015|Name Reviews|Comments Off on Standing On Broad Shoulders: The Broadly Name Review

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...
By |June 2nd, 2015|In-the-News|Comments Off on Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Of Puns and Pet Poop: The Lighter Side of Company Naming

Some brand names are forgotten as soon as they're heard. Others are PR powerhouses. A friend called me the other morning because she'd heard the name of a company being talked about on the radio, and it was so memorable,...
By |January 27th, 2011|Brand Naming, Fun Stuff|3 Comments

Just Like Grouper Fish: Coupon Sites Devour Everything

This item was originally published on January 16th, 2010 at Fast Company. In my last blog I joked that Groupon, a hugely popular local coupon site, adopt the grouper fish as its mascot. This was a joke, because as you...
By |January 21st, 2011|Brand Naming, Product Naming|Comments Off on Just Like Grouper Fish: Coupon Sites Devour Everything

A Bumpin’ and a Humpin’

Around five years ago, about the time my first-born reached school age, my wife and I made the decision to leave New York City, join the middle class herd, and move to Northern New Jersey.  Tired of all the wonderful...
By |November 18th, 2010|Fun Stuff, Language Use|Comments Off on A Bumpin’ and a Humpin’

I’ll have some air with my coffee

We here at Catchword Global Headquarters are big fans of caffeine - we never got that diet Coke dispenser installed, but we do have an espresso machine onsite. Via Craigslist, we bought a high-end Nespresso machine for the low low...
By |July 23rd, 2008|Brand Naming, Branding, Fun Stuff, Product Naming|Comments Off on I’ll have some air with my coffee

LG is spreading Rumors

I saw an ad on TV the other day for LG's newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn't...
By |March 25th, 2008|Brand Naming, Branding, Name Reviews, Product Naming|Comments Off on LG is spreading Rumors

Global Naming Party

Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn't always work. Ford's justification is two-fold: the name already has some existing equity (albeit, not all positive)...
By |March 17th, 2008|Brand Naming, Branding, In-the-News, Language Use, Name Reviews, Product Naming|Comments Off on Global Naming Party