About face! Name review of Dotdash

In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash

How the mighty have fallen: Name review of Oath and Altaba 

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Wearing It on Their Sleeve: iHeartMedia Name Review

“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and...
By |September 24th, 2014|Name Reviews|Comments Off on Wearing It on Their Sleeve: iHeartMedia Name Review

Time for a Name Change? 5 Reasons for Corporate Rebranding

Naming a new company is hard enough. Renaming it can be downright painful. (And expensive: the corporate rebranding of Andersen Consulting as Accenture, for example, cost an estimated $100 million.) So it's not a decision to be undertaken lightly. A...
By |November 15th, 2013|Brand Naming|Comments Off on Time for a Name Change? 5 Reasons for Corporate Rebranding

Taking the High Road: The Hightail Name Review

We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the word "name." We knew that our industry was awash with those kinds of names, which tend to be flat and...
By |August 6th, 2013|Name Reviews|Comments Off on Taking the High Road: The Hightail Name Review

Pooh-Pooh to PPR: The Kering Company Name Review

Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the marketing news, you’ll know that they’re all subsidiaries of the French holding company formerly known as PPR (an initialism for...
By |April 25th, 2013|Name Reviews|Comments Off on Pooh-Pooh to PPR: The Kering Company Name Review

Minding Your Zs and Qs: RIM, BlackBerry, and Alphanumerics

Blackberry Alphanumeric Naming
This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a far more recognized name...
By |February 1st, 2013|Brand Naming, In-the-News, Product Naming|Comments Off on Minding Your Zs and Qs: RIM, BlackBerry, and Alphanumerics

The Three ‘Knows’ of Naming Your Product or Business

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out...
By |October 4th, 2012|Brand Naming, Catchword, Naming Tips, Product Naming|2 Comments

5 Factors to Consider When Launching a Company Name

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with "The One." Considering all the work that went into coming up with your names, you probably hope...
By |May 24th, 2012|Brand Naming, Branding, Catchword, Naming Tips|Comments Off on 5 Factors to Consider When Launching a Company Name