CatchThis Naming Company Blog
Tag Archives: Company Naming
The Name Game – an oldie but a goodie – has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 … More »
People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of … More »
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you … More »
Once upon a time, Catchword named a company Kijiji. It was a non-US version of Craigslist, part of eBay, and the name was supposed to be globally neutral: from everywhere and nowhere. The name we came up with, Kijiji, is … More »
Just the other day I criticized No Labels for being single-messaged, flat, and lacking a sufficient rallying cry. A day later I read about the launch of an organization that got everything right with their name. All Out is a … More »
Cool article in today’s Washington Post! Any Japanese naming experts care to comment? “My name is on every car,” Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda’s grandfather did indeed have his … More »
Some say it with flowers. Others, with chocolates. And then there are those who prefer more stimulating tokens of their affection. So in the holiday vibe, this Valentine’s Day the brand naming specialists at Catchword decided to take a look … More »
Our good friends over at The Content Bureau asked me to write a guest blog, and they actually liked what I had to say! Go figure. Here’s a link to my post – but keep reading the rest of the … More »