CatchThis Naming Company Blog
Tag Archives: Company Naming
For someone in the naming business, Alexander McQueen’s 1922 book How to Name Baby without Handicapping It for Life is downright spooky. For one thing, it begins with a quote from Socrates that seems more appropriate as a slogan for the naming industry … More »
Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming … More »
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with “The One.” Considering all the work that went into coming up with your names, you probably hope … More »
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in … More »
As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »
Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its … More »
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription — which seem to be … More »
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »