CatchThis Naming Company Blog
Tag Archives: company name
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in … More »
As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »
When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature … More »
In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise. The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and … More »
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #9: Name That … More »
In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these hurdles, an effective naming process requires the creation of an enormous pool of potential names — hundreds or even thousands … More »
The other day a client asked me about the use of punctuation in company and product names. Until she asked, I hadn’t thought about it all that much, although I’d certainly noticed it when it was staring me in the … More »
I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don’t get me wrong. Descriptive brand names can … More »