When to Change Your Name Because of Current Events

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The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

5 Tips for Google Screening Company or Product Names

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Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We've heard of countless poor souls who thought they could...
By |January 21st, 2016|Naming Tips|Comments Off on 5 Tips for Google Screening Company or Product Names

The 5 Worst Mistakes You Can Make When Naming Your Product or Company

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Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after...
By |October 28th, 2015|Naming Tips|Comments Off on The 5 Worst Mistakes You Can Make When Naming Your Product or Company

A New ‘New Kind of Family:’ The Freeform Name Review

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In the wake of a long bout of family brand therapy, they just decided to abandon the family. Yes, after 3,000 name candidates and 1,200 focus group testers, ABC Family has arrived at its new name – Freeform. ABC Family...
By |October 7th, 2015|Name Reviews|Comments Off on A New ‘New Kind of Family:’ The Freeform Name Review

How is Your Brand Handling the New gTLDs?

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This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a...
By |September 30th, 2015|Branding|Comments Off on How is Your Brand Handling the New gTLDs?

From Soup To Nuts: Alphabet Name Review

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It isn’t every day that a kid gets to name their parent, but this week Google announced a major restructuring whereupon Alphabet became the parent company of Google, Calico, Nest, Sidewalk, and Google’s investment companies. After the announcement, Slate el-em-en-oh-peed...
By |August 13th, 2015|Catchword, Name Reviews|Comments Off on From Soup To Nuts: Alphabet Name Review

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

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This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

The Tech Is INSIDE the Computer: The Logi Name Review

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“More and more technology needs to be invisible,” says Alastair Curtis, chief design officer of Logitech, “with that recognition, technology is becoming knitted into the everyday fabric of our lives, and it just felt natural to actually mirror that with...
By |July 16th, 2015|Name Reviews|Comments Off on The Tech Is INSIDE the Computer: The Logi Name Review

5 Tips for Creating an Unforgettable Name for your Product or Company

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This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company

Seven Tips for Creating a Company Name That Tells a Compelling Story

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This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more...
By |March 25th, 2015|Naming Tips|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story