Very Truthy: The Verily Name Review

Verily_cropped
‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

7658230838_6774410577_q-120x90
Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Wearing It on Their Sleeve: iHeartMedia Name Review

iheartmedia
“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and...
By |September 24th, 2014|Name Reviews|Comments Off on Wearing It on Their Sleeve: iHeartMedia Name Review

Unlocking Technology Insights with Keysight: Agilent’s New Baby

KeySight-Image
Today Agilent unveiled the name for the electronic measurement company it will spin off later this year, and it's one of ours: Keysight Technologies. Naming a company spinoff like this is always an interesting challenge for us. In addition to...
By |January 7th, 2014|In-the-News|1 Comment

I’ve Got a New Company Name – Now What? Part 5

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 29th, 2008|Brand Naming, Catchword|1 Comment

I’ve Got a New Company Name – Now What? Part 4

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 26th, 2008|Brand Naming, Catchword|Comments Off on I’ve Got a New Company Name – Now What? Part 4

I’ve Got a New Company Name – Now What? Part 3

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |August 1st, 2008|Brand Naming, Catchword|Comments Off on I’ve Got a New Company Name – Now What? Part 3

I’ve Got a New Company Name – Now What? Part 2

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |July 25th, 2008|Brand Naming, Catchword|1 Comment

I’ve Got A New Company Name – Now What? Part 1

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called "Launching Your...
By |July 18th, 2008|Brand Naming, Catchword|3 Comments

I have a new company name. Now what?

  Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. We've put together a handy-dandy guide to...
By |June 26th, 2008|Brand Naming|Comments Off on I have a new company name. Now what?