Catchword Naming Company Blog
Tag Archives: clothing brand naming
If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A would be Spanx. For those of you who live under a rock or aren’t women (or both), Spanx is the … More »
This item was originally published on October 11th, 2010 at Fast Company. Let me start this blog with a gratuitously sexy play on words: In apparel marketing, asses are hot right now. Lacking any actual product innovations for the fall, … More »
I was screening names on Google and stumbled upon these pants at Target.com. Pita Bread pants? What do you wear them with, a hummus top? (Ba dum bum!)