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	<title>catchword &#187; Citi</title>
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	<description>Professional Naming Company</description>
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		<title>.gov Explosion: Domain Names After the Bailout</title>
		<link>http://catchwordbranding.com/catchthis/brand-naming/gov-explosion-domain-names-after-the-bailout/</link>
		<comments>http://catchwordbranding.com/catchthis/brand-naming/gov-explosion-domain-names-after-the-bailout/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 15:00:56 +0000</pubDate>
		<dc:creator>Burt Alper</dc:creator>
				<category><![CDATA[Brand Naming]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[In-the-News]]></category>
		<category><![CDATA[.com]]></category>
		<category><![CDATA[.gov]]></category>
		<category><![CDATA[AIG]]></category>
		<category><![CDATA[Citi]]></category>
		<category><![CDATA[Domain Names]]></category>
		<category><![CDATA[General Motors]]></category>

		<guid isPermaLink="false">http://www.catchwordbranding.com/catchthis/?p=1507</guid>
		<description><![CDATA[No doubt most of our country&#8217;s ignominious government bailout recipients are rethinking their brands right about now. I&#8217;ve read a few articles on how various AIG business units are trying to distance themselves from their flailing parent. The naming consultant &#8230; <a href="http://catchwordbranding.com/catchthis/brand-naming/gov-explosion-domain-names-after-the-bailout/">More <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>No doubt most of our country&#8217;s ignominious government bailout recipients are rethinking their brands right about now. I&#8217;ve read a few articles on how various AIG business units are trying to distance themselves from their flailing parent. The naming consultant in me wants to offer a friendly suggestion to help smooth the transition to nationalization. I think any company that is now partially owned by the government (dare I say, the American tax-payer?) should have to switch their domain name from .com to .gov. IMHO, AIG.gov has a nice ring to it. Citi.gov? GM.gov?</p>
<p>To what end? Well for one thing, it is a more accurate description of their status. Originally, .com was supposed to reference business who emphasized <em>commerce</em>. Since GM looses thousands of dollars on every car it sells, and AIG&#8217;s collapse has wreaked havoc on everyone&#8217;s ability to conduct commerce, it seems only logical to strip those kinds of companies of any reference to commerce or commercial activity.</p>
<p>Actually, since it seems these companies are now IN THE BUSINESS OF ASKING FOR HANDOUTS. Maybe .gov is too kind. Maybe these folks should have to switch to .org domains. I wonder if GM could apply for non-profit status. Now <em>there&#8217;s</em> a thought.</p>
<p>Or, since these guys all need to go back to school to learn how to manage a business, perhaps .edu is more in order? &#8220;GM.edu: where you can learn how to turn around more than your car.&#8221;</p>
<p>So many options &#8212; all more logical than allowing them to continue the charade of a sponsoring a .com site.</p>
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