Better … Stronger… Faster. The new CatchwordBranding.com is a comprehensive resource for company and product naming

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As you no doubt have noticed by now, Catchword’s got some new digs on the old interwebs. After a thorough redesign process, we are very proud to roll out the shinier, prettier, more powerful model! We believe the new site is...
By |August 30th, 2016|In-the-News|Comments Off on Better … Stronger… Faster. The new CatchwordBranding.com is a comprehensive resource for company and product naming

How is Your Brand Handling the New gTLDs?

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This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a...
By |September 30th, 2015|Branding|Comments Off on How is Your Brand Handling the New gTLDs?

“You Can Observe a Lot Just by Watching:” A Tribute to Yogi Berra and Yogi-isms

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Yogi Berra may have been one of the game’s most accomplished catchers, but he was without a doubt the most clever wordsmith of baseball. He was known for his charisma and wit, which inspired the popular cartoon Yogi Bear, and...
By |September 23rd, 2015|Fun Stuff, In-the-News|Comments Off on “You Can Observe a Lot Just by Watching:” A Tribute to Yogi Berra and Yogi-isms

Just Name It! Catchword’s Comprehensive Naming Guide

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Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or all three. But here at Catchword, 16+ years in the industry has allowed us to develop a process that gets...
By |October 13th, 2014|Brand Naming, Catchword, Naming Tips|Comments Off on Just Name It! Catchword’s Comprehensive Naming Guide

Unlocking Technology Insights with Keysight: Agilent’s New Baby

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Today Agilent unveiled the name for the electronic measurement company it will spin off later this year, and it's one of ours: Keysight Technologies. Naming a company spinoff like this is always an interesting challenge for us. In addition to...
By |January 7th, 2014|In-the-News|1 Comment

Magic Bracelets, Marvel Avengers Edition

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This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited to see the Avengers movie, which will feature all of the Marvel heroes together! In one place! With Nick Fury (Samuel...
By |May 7th, 2012|Fun Stuff, Product Naming|Comments Off on Magic Bracelets, Marvel Avengers Edition

From YouTube to Eefoof: Best and Worst Internet Names of the Decade

(A version of this article appeared recently at Marketing Profs.) Like the internet phenoms they trumpeted, internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and occasionally, brilliant. As a...

All Hail Altegrity! Catchword Sets The Foundation For A New Brand Identity

Catchword is pleased to introduce its newest company name: Altegrity. We collaborated with our friends at Corebrand to create this new brand name for the holding company that includes USIS, HireRight, and Explore. After generating thousands of name candidates and...
By |July 28th, 2009|Brand Naming|Comments Off on All Hail Altegrity! Catchword Sets The Foundation For A New Brand Identity

Catchword’s Naming Manual – Part 10 of 10

Here's the last excerpt from our handy dandy naming manual - it's like a car manual, only about naming! If you like what you see, please download a copy of your very own, or write to us and we’ll mail...
By |December 19th, 2008|Brand Naming|Comments Off on Catchword’s Naming Manual – Part 10 of 10

Eska soaks it up

Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting tie to the key differentiator of the product: namely that the water is filtered by an esker into super-pure drinking...
By |August 5th, 2008|Brand Naming, Branding, In-the-News, Product Naming|Comments Off on Eska soaks it up