When to Change Your Name Because of Current Events

TataMotors
The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

Shifting Us into Gear: The Maven Name Review

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General Motors is bringing new meaning to the word ‘general,’ and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

You Just Can’t Stop: Fiat Pop Name Review

"This name is good, but isn't it the name of a car already?" "Everything is a car name." - Conversation we have with clients once a month Of course, the reason there are so many car names is that there...
By |June 21st, 2012|Name Reviews|Comments Off on You Just Can’t Stop: Fiat Pop Name Review

Brand Name as Turbocharger: Chrysler SRT Name Review

In general I'm not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you're a world-renowned brand...
By |August 24th, 2011|Brand Naming, Branding, Name Reviews, Product Naming|1 Comment

Going *Really* Green: The Nissan Leaf

Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?),...
By |May 5th, 2011|Brand Naming, Catchword, In-the-News, Product Naming|Comments Off on Going *Really* Green: The Nissan Leaf

I Can’t Get With That: Renaming the Kia Soul

This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary...
By |August 4th, 2010|Branding, Product Naming|Comments Off on I Can’t Get With That: Renaming the Kia Soul

Autopia: How Carmakers Play the Name Game

Laurel was quoted in an awesome piece over at Wired.com's auto blog Autopia. It's a fun read and coincides nicely with the digital launch of our Brand Name Owner's Manual. Make sure to read the article in its entirety, because...
By |December 4th, 2009|Brand Naming, In-the-News|Comments Off on Autopia: How Carmakers Play the Name Game

No “Naming While Intoxicated”: Web Version of Catchword Brand Name Owner’s Manual Goes Live

Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner's Manual has gone live on the web at long last. It's got a ton of advice on naming and an extensive breakdown of car name themes We're so excited,...
By |December 2nd, 2009|Catchword, Fun Stuff, In-the-News|1 Comment

It’s Not Easy Naming Green: Volt Color Naming Contest

Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for...
By |October 27th, 2009|Brand Naming, Branding, Fun Stuff, Language Use|2 Comments

Avenger + Stormtrooper = Aggressive much?

This is old product naming news, but I forgot to blog about it until just now. At the end of last year, Chrysler (formerly DaimlerChrysler, formerly Chrysler Corporation) showed off a new concept car, the Dodge Avenger Tuner - Stormtrooper...
By |July 3rd, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Avenger + Stormtrooper = Aggressive much?