What’s the Gig deal? Name review of Gig car share

Gig Car
The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share

Why The Lorax/Mazda Ads Are So Insulting

This blog originally appeared in Fast Company.  The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to "help" nature--that's co-branding gone startlingly awry. McDonald's gives away toys based on movie figures. Characters in...
By |March 27th, 2012|Branding, Catchword, Fun Stuff|2 Comments

I Can’t Get With That: Renaming the Kia Soul

This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary...
By |August 4th, 2010|Branding, Product Naming|Comments Off on I Can’t Get With That: Renaming the Kia Soul

Toyoda vs Toyota: How the Toyota Name Changed

Cool article in today's Washington Post! Any Japanese naming experts care to comment? "My name is on every car," Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda's grandfather did indeed have his...
By |March 1st, 2010|Brand Naming, In-the-News, Language Use|Comments Off on Toyoda vs Toyota: How the Toyota Name Changed

No “Naming While Intoxicated”: Web Version of Catchword Brand Name Owner’s Manual Goes Live

Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner's Manual has gone live on the web at long last. It's got a ton of advice on naming and an extensive breakdown of car name themes We're so excited,...
By |December 2nd, 2009|Catchword, Fun Stuff, In-the-News|1 Comment

It’s Not Easy Naming Green: Volt Color Naming Contest

Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for...
By |October 27th, 2009|Brand Naming, Branding, Fun Stuff, Language Use|2 Comments

Avenger + Stormtrooper = Aggressive much?

This is old product naming news, but I forgot to blog about it until just now. At the end of last year, Chrysler (formerly DaimlerChrysler, formerly Chrysler Corporation) showed off a new concept car, the Dodge Avenger Tuner - Stormtrooper...
By |July 3rd, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Avenger + Stormtrooper = Aggressive much?

Electric Car Wars: Honda Clarity vs. Chevy Volt

It's no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I've seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The...
By |July 1st, 2008|Brand Naming, Language Use, Product Naming|1 Comment

Global Naming Party

Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn't always work. Ford's justification is two-fold: the name already has some existing equity (albeit, not all positive)...
By |March 17th, 2008|Brand Naming, Branding, In-the-News, Language Use, Name Reviews, Product Naming|Comments Off on Global Naming Party


I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message...
By |February 7th, 2008|Brand Naming, Fun Stuff, Name Reviews, Product Naming|1 Comment