CatchThis Naming Company Blog
Tag Archives: Branding
This blog post originally appeared at Fast Company. What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its grants to Planned Parenthood for breast cancer exams, claiming … More »
Here at Catchword HQ, we’re all about balance and clarity. (Well, except for our annual Punctuation Party where everyone dresses up as their favorite punctuation mark). We believe in the relative equity between actions and words. The consequences of using … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
Last week an internal memo leaked to the press that indicated Chevrolet might be banning the use of the popular nickname “Chevy”. The public reaction was swift and sharp. To paraphrase, most of the media’s response was, “WTF? What are … More »
At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The Office, they agreed to make two films for Microsoft UK … More »
As we here at Catchword have pointed out numerous times (here, here, here, here, and here) we can’t stand the new SyFy brand name. However, we are willing to give credit where credit is due. The SyFy name officially belly-flopped … More »
My first paycheck as an English teacher in Caracas, Venezuela was a manila envelope stuffed with over a million bolívares. It was July of 2004 and I was a millionaire. I felt rich for a moment and then very nervous … More »
The housing crash has hit hard in California, and nowhere worse than areas undergoing aggressive growth in the form of relatively large-scale housing divisions. Brand name creation for these developments has long skewed towards the fanciful (and some say, misleading). … More »
This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare) might hope your interaction with the server goes: Server: How are you feeling today? You: I am Sensational and Beautiful! … More »
I am happily addicted to caffeine – until I skip my normal morning dose. There follows an inevitable sluggishness and an afternoon headache. As this is immediately cured by a cup of coffee I haven’t seen much reason in the … More »