CatchThis Naming Company Blog
Tag Archives: Branding
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in … More »
This blog post originally appeared at Fast Company. What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its grants to Planned Parenthood for breast cancer exams, claiming … More »
Here at Catchword HQ, we’re all about balance and clarity. (Well, except for our annual Punctuation Party where everyone dresses up as their favorite punctuation mark). We believe in the relative equity between actions and words. The consequences of using … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
Last week an internal memo leaked to the press that indicated Chevrolet might be banning the use of the popular nickname “Chevy”. The public reaction was swift and sharp. To paraphrase, most of the media’s response was, “WTF? What are … More »
At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The Office, they agreed to make two films for Microsoft UK … More »
As we here at Catchword have pointed out numerous times (here, here, here, here, and here) we can’t stand the new SyFy brand name. However, we are willing to give credit where credit is due. The SyFy name officially belly-flopped … More »
My first paycheck as an English teacher in Caracas, Venezuela was a manila envelope stuffed with over a million bolívares. It was July of 2004 and I was a millionaire. I felt rich for a moment and then very nervous … More »
The housing crash has hit hard in California, and nowhere worse than areas undergoing aggressive growth in the form of relatively large-scale housing divisions. Brand name creation for these developments has long skewed towards the fanciful (and some say, misleading). … More »