CatchThis Naming Company Blog
Tag Archives: Brand Naming
Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search … More »
Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming … More »
At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with “The One.” Considering all the work that went into coming up with your names, you probably hope … More »
This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in … More »
This blog originally appeared in Fast Company. The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys based on movie figures. Characters in … More »
Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy. I kind of like not knowing whom the manufacturer of my next phone is going to be. Probably a reaction to my life and how … More »
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription — which seem to be … More »