Catchword Naming Company Blog
Tag Archives: Brand Naming
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy. I kind of like not knowing whom the manufacturer of my next phone is going to be. Probably a reaction to my life and how … More »
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription — which seem to be … More »
Let’s just say you came up with a computer chip that was able to mimic the thought processes of the human brain. That’s exactly what IBM is trying to do. What name could they give for this seemingly impossible feat? … More »
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
Today’s email greeted me with news of the launch of Gilt Groupe’s new shopping site for men, Park & Bond, “the New Intersection of Men & Style.” As fellow bargain-loving fashionistas know, Gilt offers online flash sales of designer clothing and … More »
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #10: Name That … More »
In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise. The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and … More »
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #9: Name That … More »