CatchThis Naming Company Blog
Tag Archives: brand names
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
Today’s email greeted me with news of the launch of Gilt Groupe’s new shopping site for men, Park & Bond, “the New Intersection of Men & Style.” As fellow bargain-loving fashionistas know, Gilt offers online flash sales of designer clothing and … More »
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #4: Name That … More »
The Name Game – an oldie but a goodie – has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 … More »
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #2: Name That … More »
From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are all kinds of brand names out there in the marketplace. And there’s a time and place for every one. In … More »
Jul 13
How to Evaluate a Brand Name: Catchword’s Tips & Strategies for Getting it Right
By Catchword
We’ve seen it time and again: evaluating name candidates for a new brand can be an emotional minefield. Idiosyncratic associations (“It reminds me of my Aunt Joan”), the comfort of the familiar over the distinctive, the opinions of colleagues or … More »
Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. … More »
This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even … More »