Catchword Naming Company Blog
Tag Archives: Blackwater
The private security company formerly known as Blackwater is now the company formerly known as Xe Services . They recently announced their newest new name, Academi. The company changed its name to Xe in February 2009 after a 2007 mission … More »
Feb 17
Covert Ops to Covert Oops: Changing the Blackwater Name Won’t Change Perceptions
By Burt Alper
The announcement was so made so quietly that one might even call it stealthy – or perhaps covert. Over the long Presidents’ Day weekend, when people were distracted, busy with Valentine’s Day, and generally thinking about whether they would have … More »