Catchword Naming Company Blog
Tag Archives: bad names
This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, I have a professional obligation … More »
By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer “bread,” and bacon, cheese, and sauce as the middle filling. There are plenty of … More »
I’m probably late to the game on this one, but: Really? Seriously?
This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch … More »