Trendster, Trendly, and Trendable: Name Review of Watchable

There are many double-edged swords in the world, like fast food, movie marathons, and having dentists for parents. Or creating a company name by affixing a simple, hip or cutesy suffix. You could argue it started with ~ster names, but...
By |October 1st, 2015|Name Reviews|Comments Off on Trendster, Trendly, and Trendable: Name Review of Watchable

An Unconventional Truth: 11 Truly Unorthodox Brand Names

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique at least from a trademark standpoint, you’ve got a cease and desist letter on your hands. But more than that,...
By |April 16th, 2015|Brand Naming, Catchword, Fun Stuff|Comments Off on An Unconventional Truth: 11 Truly Unorthodox Brand Names

Names We Loved – and Loved to Hate – in 2010

This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago, when in fact we're only two weeks into the new year. Like all good bloggers, I have a professional obligation...
By |January 11th, 2011|Brand Naming, Catchword, Product Naming|1 Comment

Double Down on a Triple Bypass: Review of KFC’s New Product Name

  By now you've likely heard all about KFC's newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer "bread," and bacon, cheese, and sauce as the middle filling. There are plenty...
By |April 14th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Double Down on a Triple Bypass: Review of KFC’s New Product Name

Say It Out Loud: PETA Has A Badly-Named Blog

I'm probably late to the game on this one, but: Really? Seriously?
By |November 23rd, 2009|Brand Naming, Fun Stuff, Language Use|Comments Off on Say It Out Loud: PETA Has A Badly-Named Blog

Woori America Bank: Apparently Not Worried About Naming

This one would have been more timely 18 months ago but it's still a good example of thoughtless naming. From what I understand, it's a Korean word for "we". I'm guessing the bank's clientele is predominantly Korean, but the branch...
By |October 2nd, 2009|Brand Naming, Branding, Fun Stuff, Language Use|1 Comment

Ugg? Ugh: The Name That Fails Almost Every Test

It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I've done a lot of company naming...
By |November 20th, 2008|Brand Naming, Name Reviews|Comments Off on Ugg? Ugh: The Name That Fails Almost Every Test

Baby naming, part 3

I was shocked to learn about a Florida couple who named their twin boys Brett and Favre. These folks must not have read my golden rules of baby naming (see earlier blog posts). Naming is not about *you* it is...
By |March 12th, 2008|Fun Stuff, In-the-News|1 Comment

Spotted Dick anyone?

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for...
By |September 26th, 2007|Fun Stuff, Language Use, Product Naming|Comments Off on Spotted Dick anyone?

Fifth Third Bank

When a bad name does good … Ever walk past a business and ask, “why’d they name it that?” I was in Cincinnati last week and couldn’t help but notice the omnipresent Fifth Third Bank. I spent most of the...
By |September 14th, 2004|Brand Naming, Branding, In-the-News|Comments Off on Fifth Third Bank