catchword » B2B naming http://catchwordbranding.com Professional Naming Company Thu, 10 May 2012 16:30:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 ZS Associates launches Javelin http://catchwordbranding.com/catchthis/product-naming/zs-associates-launches-javelin/ http://catchwordbranding.com/catchthis/product-naming/zs-associates-launches-javelin/#comments Fri, 09 May 2008 23:29:54 +0000 Aaron Hall http://www.catchwordbranding.com/weblog/name-launch/zs-associates-launches-javelin/ More »]]> Javelin Software SuiteZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people.

It was great working with the folks at ZS. They managed to come together as a team and rally behind a powerful new brand name that will help them market and sell their software products more effectively.

(Maybe it’s because of the upcoming Olympic Games, or maybe because Javelin is a great, resonant name — Either way, I just can’t get the old Track & Field adage “Higher Faster Farther” out of my head!)

]]> http://catchwordbranding.com/catchthis/product-naming/zs-associates-launches-javelin/feed/ 0 Daptiv in the news http://catchwordbranding.com/catchthis/brand-naming/daptiv-in-the-news/ http://catchwordbranding.com/catchthis/brand-naming/daptiv-in-the-news/#comments Wed, 28 Nov 2007 18:54:05 +0000 Burt Alper http://www.catchwordbranding.com/weblog/catchword/daptiv-in-the-news/ I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv. (For a PDF, click here.)

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