Catchword Naming Company Blog
Tag Archives: B2B naming
ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name … More »
I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv. (For a PDF, click here.)