Shifting Us into Gear: The Maven Name Review

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General Motors is bringing new meaning to the word ‘general,’ and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

Going *Really* Green: The Nissan Leaf

Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?),...
By |May 5th, 2011|Brand Naming, Catchword, In-the-News, Product Naming|Comments Off on Going *Really* Green: The Nissan Leaf

I Can’t Get With That: Renaming the Kia Soul

This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary...
By |August 4th, 2010|Branding, Product Naming|Comments Off on I Can’t Get With That: Renaming the Kia Soul

Toyoda vs Toyota: How the Toyota Name Changed

Cool article in today's Washington Post! Any Japanese naming experts care to comment? "My name is on every car," Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda's grandfather did indeed have his...
By |March 1st, 2010|Brand Naming, In-the-News, Language Use|Comments Off on Toyoda vs Toyota: How the Toyota Name Changed

In Print: Catchword Named 2 of Toyo’s Tires

While browsing through a recent issue of Consumer Reports, I just happened to see this listing of tires. See those two names there? Extensa and Versado? We created both of them for Toyo! I thought it was cool that they...
By |December 17th, 2009|Catchword, In-the-News, Product Naming|Comments Off on In Print: Catchword Named 2 of Toyo’s Tires

Autopia: How Carmakers Play the Name Game

Laurel was quoted in an awesome piece over at Wired.com's auto blog Autopia. It's a fun read and coincides nicely with the digital launch of our Brand Name Owner's Manual. Make sure to read the article in its entirety, because...
By |December 4th, 2009|Brand Naming, In-the-News|Comments Off on Autopia: How Carmakers Play the Name Game

No “Naming While Intoxicated”: Web Version of Catchword Brand Name Owner’s Manual Goes Live

Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner's Manual has gone live on the web at long last. It's got a ton of advice on naming and an extensive breakdown of car name themes We're so excited,...
By |December 2nd, 2009|Catchword, Fun Stuff, In-the-News|1 Comment

It’s Not Easy Naming Green: Volt Color Naming Contest

Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for...
By |October 27th, 2009|Brand Naming, Branding, Fun Stuff, Language Use|2 Comments

Avenger + Stormtrooper = Aggressive much?

This is old product naming news, but I forgot to blog about it until just now. At the end of last year, Chrysler (formerly DaimlerChrysler, formerly Chrysler Corporation) showed off a new concept car, the Dodge Avenger Tuner - Stormtrooper...
By |July 3rd, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Avenger + Stormtrooper = Aggressive much?

Electric Car Wars: Honda Clarity vs. Chevy Volt

It's no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I've seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The...
By |July 1st, 2008|Brand Naming, Language Use, Product Naming|1 Comment