Naming Blog
Tag Archives: automotive naming
This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary … More »
Cool article in today’s Washington Post! Any Japanese naming experts care to comment? “My name is on every car,” Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda’s grandfather did indeed have his … More »
While browsing through a recent issue of Consumer Reports, I just happened to see this listing of tires. See those two names there? Extensa and Versado? We created both of them for Toyo! I thought it was cool that they … More »
Laurel was quoted in an awesome piece over at Wired.com’s auto blog Autopia. It’s a fun read and coincides nicely with the digital launch of our Brand Name Owner’s Manual. Make sure to read the article in its entirety, because … More »
Dec 02
No "Naming While Intoxicated": Web Version of Catchword Brand Name Owner's Manual Goes Live
By Laurel Sutton
Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner’s Manual has gone live on the web at long last. It’s got a ton of advice on naming and an extensive breakdown of car name themes We’re so excited, … More »
Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for … More »
It’s no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I’ve seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The … More »