CatchThis Naming Company Blog
Tag Archives: automotive names
Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?), … More »
Cool article in today’s Washington Post! Any Japanese naming experts care to comment? “My name is on every car,” Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda’s grandfather did indeed have his … More »
While browsing through a recent issue of Consumer Reports, I just happened to see this listing of tires. See those two names there? Extensa and Versado? We created both of them for Toyo! I thought it was cool that they … More »
Dec 02
No "Naming While Intoxicated": Web Version of Catchword Brand Name Owner's Manual Goes Live
By Laurel Sutton
Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner’s Manual has gone live on the web at long last. It’s got a ton of advice on naming and an extensive breakdown of car name themes We’re so excited, … More »
I’m sure by now most of you have seen the announcement of the new product from Segway and GM, the PUMA. The naming consultant in me is of two minds. On the one hand, I love the name. It’s short, … More »
Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn’t always work. Ford’s justification is two-fold: the name already has some existing equity (albeit, not all positive) … More »