Catchword Naming Company Blog
Tag Archives: auto naming
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »
Laurel and I love the XKCD web comic. Today their comic seems eerily appropriate given that we launched our Brand Name Owner’s Manual earlier this week. Enjoy.
Dec 02
No "Naming While Intoxicated": Web Version of Catchword Brand Name Owner's Manual Goes Live
By Laurel Sutton
Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner’s Manual has gone live on the web at long last. It’s got a ton of advice on naming and an extensive breakdown of car name themes We’re so excited, … More »
It’s no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I’ve seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The … More »
Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn’t always work. Ford’s justification is two-fold: the name already has some existing equity (albeit, not all positive) … More »