Catchword Naming Company Blog
Tag Archives: Apple
If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing – even if means throwing around some hefty corporate weight to win its heart. Or the name in question … More »
Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. … More »
The media is awash with criticisms of Apple’s new name: iPad. Now, no one expected the product itself to be a technological flop. Apple just doesn’t flop anymore (well, not for a long time anyway). So the only thing left … More »