Great for Now: iPad Air Name Review

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company's established naming lexicon while emphasizing the product's main selling point: its thin and light design. However, there are some risks to...
By |October 22nd, 2013|In-the-News, Name Reviews, Product Naming|Comments Off on Great for Now: iPad Air Name Review

Retina Name Review: The Brilliant Brand Only Apple Could Make Work

You cannot separate brand naming from brand strategy. Apple's Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little...
By |February 4th, 2013|Brand Naming, Name Reviews, Product Naming|2 Comments