CatchThis Naming Company Blog
Tag Archives: Advertising
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary … More »
A tagline is a tricky little beast. It needs to get right to the heart of the brand and do so in a way that’s intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex’s old “When … More »
Have you seen Burger King’s new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn’t believe that this was a real Burger King commercial. I thought maybe McDonald’s was lampooning BK. But no, it … More »
Some say it with flowers. Others, with chocolates. And then there are those who prefer more stimulating tokens of their affection. So in the holiday vibe, this Valentine’s Day the brand naming specialists at Catchword decided to take a look … More »
Via the AP at SFGate: 08-30) 12:25 PDT STOCKHOLM, (AP) – Ikea, the Swedish furniture chain, said Sunday it never expected such a backlash after switching typeface in its latest catalog. The company’s decision to make its first such font … More »
As we here at Catchword have pointed out numerous times (here, here, here, here, and here) we can’t stand the new SyFy brand name. However, we are willing to give credit where credit is due. The SyFy name officially belly-flopped … More »
It turns out that it’s not as simple as translating your product branding into the language of the place where you’re going to sell the thing. A recent study published in the Journal of Consumer Research tested the effectiveness of … More »
Not long ago, it would have been far-fetched to consider a Safeway brand synonymous with “certified organic.” But the last few years have seen a mainstreaming of organic products across the board, and in-store brands are finally getting a little … More »