Catchword Naming Company Blog

Words We’d Love To see

By Beth Gerber

Here’s a word I’d love to see in our lexicon:

e-bacle
noun. A digital snafu of monumental proportions. (The release of insurance claims data to Google Health by that Boston hospital recently was a real e-bacle.)

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Posted: Monday, May 4th, 2009 at 4:15 pm

Beth Gerber

Veteran creative director and all-around brand strategist

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