Catch This

Wabi-sabi: There’s a Name For It

We love language, and this series features words from various languages around the world that capture universal, but complicated, human emotions or situations. It’s fun and (gasp!) educational, too!

We welcome your contributions!

Today’s lesson, in a Zen mood:

Wabi-sabi— It is a compound word with a long history, and carries a lot of meaning. Put succinctly, it’s a way of living that emphasizes finding beauty in imperfection, and accepting the natural cycle of growth and decay. Read a great analysis of this concept here.

Source: Beyond Words, The ALTA Blog

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Posted: Friday, July 24th, 2009 at 9:00 am

Laurel Sutton

Veteran naming strategist and co-founder of Catchword

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