Catchword Naming Company Blog

Ilunga: There's a Name For It

We love language, and this series features words from various languages around the world that capture universal, but complicated, human emotions or situations. It’s fun and (gasp!) educational, too!

We welcome your contributions!

Today’s lesson, something of a personality test:

Ilunga (Bantu, Thsiluba, ee-LUN-ga, noun)—a person ready to forgive any abuse the first time, to tolerate it a second time, but never a third time. Identified as the world’s most difficult word to translate!

Source: BBC News

Posted: Friday, June 19th, 2009 at 9:00 am

Laurel Sutton

Veteran naming strategist and co-founder of Catchword

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