CatchThis Naming Company Blog
Category Archives: Trademark
This blog originally appeared in Fast Company. Though the “Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need … More »
If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing – even if means throwing around some hefty corporate weight to win its heart. Or the name in question … More »
This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK … More »
People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of … More »
The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such … More »
This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. But the auction was more bust … More »
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. In Catchword’s … More »
This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary system that releases the active … More »
Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. … More »
I’m a big fan of using proper grammar. But I’m also a big proponent of keeping up with trends, both technological and vernacular. Thus, when I read about the New York Times banning the use of “tweet” by their journalists, … More »