PSA: Screen Your Name For Trademark Conflicts!

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding...
By |February 18th, 2015|Catchword, Naming Tips, Trademark|Comments Off on PSA: Screen Your Name For Trademark Conflicts!

Sriracha’s Fate? Just a Generic, Saucy Toponym

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today...
By |February 11th, 2015|Brand Naming, Catchword, Trademark|Comments Off on Sriracha’s Fate? Just a Generic, Saucy Toponym

Trademark Infringement? …Maybe Just Barley.

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada, alleging that the placement and size of “IPA” on the bottle of the newest Sierra Nevada offering was too similar...
By |January 26th, 2015|Trademark|Comments Off on Trademark Infringement? …Maybe Just Barley.

Trump And Trademarks: The Case For Extravagance

This blog originally appeared in Fast Company. Though the "Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need...
By |June 4th, 2012|Brand Naming, Branding, Fun Stuff, In-the-News, Product Naming, Trademark|Comments Off on Trump And Trademarks: The Case For Extravagance

The I of the Beholder: Apple’s Quest to Own “I”

If a name’s beauty is in the "i-" of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing  – even if means throwing around some hefty corporate weight to win its heart. Or the name in question...
By |June 21st, 2011|Catchword, Product Naming, Trademark|Comments Off on The I of the Beholder: Apple’s Quest to Own “I”

That Name’s Not The Same As Mine: How Trademarks Can Be Confusingly Similar

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK...
By |June 2nd, 2011|Brand Naming, Trademark|1 Comment

How Professionals Create Names: Naming by Numbers

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of...
By |May 26th, 2011|Brand Naming, Naming Tips, Product Naming, Trademark|Comments Off on How Professionals Create Names: Naming by Numbers

Catchword in the NY Times: The Fight Over AppStore

The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such...
By |March 29th, 2011|Catchword, In-the-News, Trademark|Comments Off on Catchword in the NY Times: The Fight Over AppStore

Your New Victrola iPod: Do Brand Name Auctions Make Sense?

This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which "150 Timeless Trademarks and Domains" were offered for sale. But the auction was more bust...
By |February 2nd, 2011|Trademark|1 Comment

How to Trademark a Company or Product Name: Catchword Video

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal...
By |August 17th, 2010|Naming Tips, Trademark, Videos|Comments Off on How to Trademark a Company or Product Name: Catchword Video