Catchword Naming Company Blog
Category Archives: Product Naming
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of you who don’t know, a portmanteau is a word formed by squishing parts of two other words together.) Snapple (snap … More »
When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in … More »
Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone … More »
Earlier this month, the Dr. Pepper Snapple Group introduced Dr. Pepper Ten, a version of its iconic soda targeted entirely at men, who apparently do not find normal diet soda sufficiently manly. The ten is a reference to the number … More »
Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s … More »
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s … More »
Sep 12
I Have a Schwedding Problem: Ben & Jerry’s Shweddy Balls Product Name Review
By Mark Skoultchi
I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite) … More »
Let’s just say you came up with a computer chip that was able to mimic the thought processes of the human brain. That’s exactly what IBM is trying to do. What name could they give for this seemingly impossible feat? … More »
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »