The 5 Questions to Ask Yourself When Naming a Company or Product

5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots Blog
Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Was Ist in an English Name?

Sissi Time 2
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?

Coins and Agents: More Tech Company Name Styles

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The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech names. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of South...
By |April 7th, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Coins and Agents: More Tech Company Name Styles

Building a Name for Oneself in Tech: Popular Name Styles

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[vc_column_text]We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which...
By |March 31st, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Building a Name for Oneself in Tech: Popular Name Styles

SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

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South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1

DIY Naming: 5 Things You Must Know

carpentry
So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Branding, Company Naming, Naming Tips, Product Naming|Comments Off on DIY Naming: 5 Things You Must Know

The Name Game: Mark Skoultchi of Catchword

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This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword