CatchThis Naming Company Blog
Category Archives: Product Naming
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art of poetry and the science of linguistics. One of the many techniques we use is alliteration. Alliteration … More »
Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search … More »
You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little … More »
This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a far more recognized name … More »
Walking the floor of the 2013 Consumer Electronics Show (CES) in Las Vegas, you get to enjoy the creative output of the world’s tech marketers. Much of the naming tends to be derivative; you see lots of new iSomethings, for instance. … More »
This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was … More »
Narcissism is healthy if expressed in numbers, right? Well, that’s what the Quantified Self movement would have you believe. In 2007, Wired Magazine editors Gary Wolf and Kevin Kelly named this movement of fact fiends, who “share an interest in self … More »
This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out … More »
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface. Not coincidentally, the device is expected to bow around the same time … More »