Was Ist in an English Name?

Sissi Time 2
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?

Coins and Agents: More Tech Company Name Styles

NameTypes2Image
The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech names. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of South...
By |April 7th, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Coins and Agents: More Tech Company Name Styles

Building a Name for Oneself in Tech: Popular Name Styles

NameTypesPic1
We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which...
By |March 31st, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Building a Name for Oneself in Tech: Popular Name Styles

SWonderful: SXSWi 2016 Name Roundup, Part 2

blog-image
Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

SXSWi-1
South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1

Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Chess-Upgrade-Options
Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

How to Use Focus Groups to Help You Choose a Great Name

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your brand from people in your target audience. While we seldom recommend that clients hire focus groups to evaluate name candidates,...
By |February 25th, 2015|Brand Naming, Catchword, Naming Tips, Product Naming|Comments Off on How to Use Focus Groups to Help You Choose a Great Name

5 Tips for Creating a Memorable Product or Company Name

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common: they need a name. Whether it’s a name for their startup or their stethoscope, those in need of names are...
By |December 17th, 2014|Brand Naming, Branding, Naming Tips, Product Naming|Comments Off on 5 Tips for Creating a Memorable Product or Company Name

Great for Now: iPad Air Name Review

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company's established naming lexicon while emphasizing the product's main selling point: its thin and light design. However, there are some risks to...
By |October 22nd, 2013|In-the-News, Name Reviews, Product Naming|Comments Off on Great for Now: iPad Air Name Review

Brand Morphology: How Breakfast Cereal Got Its O

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This...
By |August 15th, 2013|Language Use, Product Naming|2 Comments