CatchThis Naming Company Blog
Category Archives: Naming Tips
The Harvard Club of Silicon Valley and the Dartmouth Alumni Association of Silicon Valley have invited me to be a member of a panel on naming. Here’s the information on the event, if you are so inclined to attend! What’s … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »
In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise. The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and … More »
In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these hurdles, an effective naming process requires the creation of an enormous pool of potential names — hundreds or even thousands … More »
People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of … More »
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The … More »
Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you … More »
When clients come to us needing a new product or company name for an exciting project, there’s a common situation we encounter. And it isn’t what you might expect. More often that not we have to battle the love a … More »
Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred sauce, Captain Beefheart on the box. Our bliss rattled only by that chiclets-on-speed pecking on tiny keyboards by the locals. … More »
A brand advice column by Brandy Monakir – Strategist & Good Listener. Hi Everyone! My name’s Brandy Monakir, and I’m a seasoned brand strategist. Catchword’s been nice enough to allow me to contribute to their blog by answering some of … More »