SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

DIY Naming: 5 Things You Must Know

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So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Naming Tips|Comments Off on DIY Naming: 5 Things You Must Know

.Cloud gTLD Advice: If You’re Wondering, Feel Free To Ignore The .Cloud URL

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This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free To Ignore The .Cloud URL

5 Tips for Google Screening Company or Product Names

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We've heard of countless poor souls who thought they could...
By |January 21st, 2016|Naming Tips|Comments Off on 5 Tips for Google Screening Company or Product Names

Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

This Namer’s 5 Most Trusty Creative Resources

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that...
By |November 5th, 2015|Branding, Catchword, Naming Tips|Comments Off on This Namer’s 5 Most Trusty Creative Resources

The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after...
By |October 28th, 2015|Naming Tips|Comments Off on The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Tips for Testing a New Company Name with Consumers

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a new name…and we’ve also talked a lot of clients out of consumer testing as well. Just for clarification, consumer testing...
By |August 20th, 2015|Brand Naming, Branding, Naming Tips|Comments Off on Tips for Testing a New Company Name with Consumers

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

5 Tips for Creating an Unforgettable Name for your Product or Company

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company