The 5 Questions to Ask Yourself When Naming a Company or Product

5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product

SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

DIY Naming: 5 Things You Must Know

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So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Branding, Company Naming, Naming Tips, Product Naming|Comments Off on DIY Naming: 5 Things You Must Know

.Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

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This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

The Name Game: Mark Skoultchi of Catchword

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This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword

5 Tips for Google Screening Company or Product Names

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Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We've heard of countless poor souls who thought they could...
By |January 21st, 2016|Naming Tips|Comments Off on 5 Tips for Google Screening Company or Product Names

Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

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Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

This Namer’s 5 Most Trusty Creative Resources

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1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that...
By |November 5th, 2015|Branding, Catchword, Naming Tips|Comments Off on This Namer’s 5 Most Trusty Creative Resources

The 5 Worst Mistakes You Can Make When Naming Your Product or Company

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Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after...
By |October 28th, 2015|Branding, Company Naming, Naming Tips, Product Naming, Trademark|Comments Off on The 5 Worst Mistakes You Can Make When Naming Your Product or Company

Tips for Testing a New Company Name with Consumers

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At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a new name…and we’ve also talked a lot of clients out of consumer testing as well. Just for clarification, consumer testing...
By |August 20th, 2015|Brand Naming, Branding, Naming Tips|Comments Off on Tips for Testing a New Company Name with Consumers